18 Best SEO Analytics Tools in 2025

After that, map out your current processes and identify the bottlenecks—not just minor annoyances but issues that are actually costing you time and clients. Are you handling mostly local businesses, enterprise clients, or e-commerce? There are no paid tiers, subscription costs, or usage limits. This free tool has evolved from its humble beginnings as Google Webmaster Tools into an essential platform that reveals exactly what’s working (and what isn’t) in your SEO strategy. We know that choosing the right SEO software for an agency can be overwhelming.

Another key feature is the ability to submit and test sitemaps. RankIQ is also user-friendly and affordable, making it accessible to bloggers, freelancers, and small businesses. Some free SEO tools are limited in their capabilities but allow you to enhance them through integrations with other popular SEO tools, such as Google Analytics or Google Search Console. It’s in your best interest to choose an SEO tool that seamlessly integrates with the various SEO and marketing solutions you use or plan to use in the future. If you’re wondering about the performance of specific sections of your website, the visitor recordings feature will also be beneficial. It will allow you to record your site visitors as they engage with your site to reveal where they’re clicking, how long they’re spending on CTA forms and more.

Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data. A Chrome extension that beefs up your Google Search Console (GSC) with additional features and insights. Google Search Console Enhancer is like putting a turbocharger on your Console, providing you with more detailed data to fine-tune your SEO approach. It provides plenty of handy data about websites, such as the number of site visits, traffic sources, and location demographics. Similarly, while you can certainly create a website with basic knowledge and intuition, truly optimizing and understanding its performance requires the right tools.

Google Search Console Enhancer

For example, KW research on Ahrefs, Semrush and Moz Pro are likely to be slightly different from each other. And in some cases, you may simply prefer to take care of a single avenue of SEO work manually or with the help of an individual tool. Simply put, Ahrefs is one of the most powerful SEO apps on the market. If you are struggling to get more traffic and enhance your website performance, then use these website management tools and in-depth web analysis. More than 50 SEO Tools to keep track of your SEO issues and help to improve the visibility of a website in search engines.

On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. Other more advanced SEO Anomaly plans include Pro Plus at $225 and Enterprise at $450. Apart from this, you also get a 30-day free trial; no credit card is needed. SERanking also offers features like rank tracking and backlink analysis. The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more.

Best Off-page SEO tools

It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and well-rounded content. It also scores your pages for topical depth and shows what to add or adjust to improve performance. Plans start at $39/month, with a 14-day free trial available. Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams. TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension.

What Tools Does Dopinger Offer?

• If you’re new to SEO, it feels reassuring to use a platform recognized as an industry standard.
• Ubersuggest is the best SEO tool for small businesses because it offers a broad set of features in a simple, accessible interface – at a price point that works for limited budgets.
• I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick.

Screaming Frog is known as an “SEO spider tool.” It “crawls” the pages on your website to look for technical issues that can hinder its rankings. With the free plan, it can crawl up to 500 URLs and inform you of broken links, duplicate pages, redirect errors and other common back-end SEO problems. With this tool, you can access all the best and premium SEO features for free. The only drawback is the inability to export data from the tool.