How to Rank Higher on Google: 15 Easy Steps to Follow in 2024

An internal link is a hyperlink that links to another page on the same domain and it can help Google with finding and indexing your web pages. Internal links are very easy to create and, unlike backlinks, you don’t have to wait for other third-party websites to link back to your content. Ideally, you should place the internal links toward the beginning of the web page.

The more times a specific keyword appeared on a site, the more relevant the site seemed and the higher it ranked. There are a lot of different ranking factors that Google takes into account when determining where to rank your website. Some, like on-page optimization, are more important for your initial rankings. Others, like link building, become more important as you try to maintain and improve your position in the search results.

And sure enough, when you Google “laptop portability”, the post appears on page 1. Right away, you can see that “best laptops” is one of the post’s keywords. You want to include words people will search for throughout your content. Things such as bullet points and checklists make it easy for visitors to scan through your content.

For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page. Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase. These “featured passages” are a bit different than featured snippets, since they usually show up for longer, more specific searches.

Once your site’s optimized, keep track of key metrics using SEO tools like Google Analytics and Google Search Console to adjust content and pivot optimization strategies when necessary. Another tactic to improve your SEO google ranking free is to focus on building high-quality content. Not only should it be SEO-friendly with keywords, but it should also be well-written and focused on drawing your customer’s attention. This information provides more details, both to Google’s bots and potential visitors, about your page content and purpose.

Optimize Internal Links

Then came the mobile-first index; Google announced that it primarily used the mobile version of a site for indexing and ranking. In the next five years, it’s estimated that nearly 75% of internet users will use mobile devices to get online, so it’s no surprise that this factor is becoming increasingly important. Test your site on a mobile device and optimize your mobile site ASAP to improve your Google rank in 2022.

The 8 SEO Trends That Will Shape Search in 2025

You can use Backlink Analytics to analyze your backlinks, track their changes over time, and identify opportunities for new link-building efforts. And “Pages” can help you see which pages are performing well in search results. You can use this data to modify your SEO strategy and improve your site’s visibility in search results.

Pick Keywords (Topics) that are Easy to Rank for

• Once again, this strategy will only work if you create high-quality content.
• Enter the URL that you want to research in the search box and this tool will provide a comprehensive analysis of the URL, including the domain, linking domains and anchor text.
• Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc.
• You can get a better search engine ranking using AI and digital marketing capabilities.
• And of those that do, only a tiny percentage click a result they find there.

For clients with different locations across the country, BrightLocal or Yext may be very helpful in managing and auditing NAP data. Additionally, the tool flags technical issues such as crawl errors and mobile usability problems, enabling you to resolve them quickly and maintain your site’s health. For DIY solutions, take your own photos or screenshots to illustrate your points. These can add a personal touch and enhance the relevance of your content. A well-optimized title tag signals relevance to Google, while an enticing meta description should have a compelling call to action to encourage click-throughs.

This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You SEO Anomaly need images that illustrate concepts, add value, and match the intent of the keyword.